Diesel New Natures AW15

Animation for the DIESEL NYC flagship store in Madison Ave.


Commissioned by

Diesel S.p.A.

Designed and produced by

FIELD



For the launch of Diesel's new NYC flagship store in Madison Ave, FIELD created a suite of video artworks: A series of studies of how we perceive and navigate the new hybrids of real and virtual landscapes.

In six scenic films, wild landscapes reveal a substratum of CG; and the habits of our busy digital lifestyles clash with epic natural beauty.

Shot on location in Wales, film and photo shots have been augmented with in-camera visual effects, light projections, glitches and digital treatments.














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