Nike - untouchable speed


Global Design Directive by FIELD for Nike NFL


Commissioned by

Nike Brand Design + Nike EHQ

Produced by

FIELD



FIELD worked with the Nike Brand Design team on a new visual language for American Football, shifting the image of the sport from aggressive to strategic. Our art direction and consulting resulted in the new Global Design Directive for Nike NFL:

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.





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