IBM: QUANTUM CONTINUUM

Role:    Creative Direction
Agency:  FIELD.IO
Client:  IBM QUANTUM
Year:    2023

Generative Brand Design System
Brand Expression

Visualizing the invisible. Creating visual metaphors for the principles of quantum computing - Superposition, Entanglement and Interference - to visually establish IBM Quantum as a brand. All combined into an interactive brand tool to continuosly create visuals based on real time data.

Image 8 Image 4 Image 3 Technical Direction: Jonas Otto
Digital Artist: Jann Choy, Riccardo Torresi, Xander Marritt
Producer: Tom Feustel
Original Music: Asako Fujimoto
Graphic Design: Slawek Michalt, Max Palmer

Client Creative Direction: Daniel Soderstedt
Client Design Lead: Michael Kriegshauser
Client Visual Design Lead: Josh Totte
Client Creative Content Producer: Aravind Ragupathi

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ON RUNNING: ON CLOUDS

Role:    Creative Direction
Agency:  FIELD.IO
Client:  ON RUNNING
Year:    2019

Global Retail Interactive
Architectural Feature
Retail Experience

Your running motion is analysed along a 12m track with markerless motion capture from three angles. A full biomechanical profile of your running gait is visualised as a digital artwork, analysis parameters, and product recommendations – pairing expert sales advice with data analysis and visualisation

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Stores worldwide:
NYC Flagship, New York, US
Beijing, China
London Harrods, United Kingdom
Shanghai Kerry Center, China
Shanghai TaiKoo Hui, China
Shanghai Mono #4 Iapm, China
Shenzen, China
Chengdu, China
Hangzhou, China
Tokyo, Japan
Zurich, Switzerland
Los Angeles, California, US

Events:
London Lab, Aug 2021
NYC IPO, Sept 2021
London Marathon, Sept 2021

Image 6 Image 5 Strategy + Consulting: Vera-Maria Glahn
Head of Production: Jamie Raap
Producer: Tom Feustel
Developer: Riccardo Torresi, VanTa, Shadi El Hajj
Technical Director: Claus Helfenschneider
Backend Developer: Frederik Brodbeck

Client CMO: Alex Griffin
Client Architecture: Nicolas Martin
Client PM: Michael Gremm

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FIELD.IO X WIRED: SYSTEM AESTHETICS

Role:    Art Direction
Agency:  FIELD.IO
Client:  WIRED UK
Year:    2017

Design Research
Moving Illustrations
Visual Anchors

Studies of form, structure and behaviour of Artificial Intelligence algorithms exploring the most relevant machine learning algorithms for the following Year of 2018. Premiered in WIRED WORLD MAGAZINE.

Image 2 Design & Animation: Julien Bauzin, Xander Marritt
Creative Code: Jonas Otto
Project Management: Alice Shaughnessy
Communication: Vera-Maria Glahn
Sound Design: Kuedo
Executive Creative Director: Marcus Wendt

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ENVISION: INFINITE EARTH SONG

Role:    Creative Direction
Agency:  FIELD.IO
Client:  ENVISION GROUP
Year:    2022

Commissioned by:  OUTPUT

Generative Symphony
Sensing Space

"Infinite Earth Song" is a procedural art piece about energy as a source of life. Accompanied by a generative symphony of sound from nature, ever evolving musical and visual compositions harmonise to fill the lobby space with light and colour. The artwork invites visitors to reflect and contemplate the energetic focused that guide our planet.

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Client Director: Vera-Maria Glahn
Executive Creative Direction: Marcus Wendt
Producer: Sixtine de Cidrac
Producer: Alice Shaughnessy
Technical Director: Jonas Otto
Creative Developer: Riccardo Torresi, Dominique Dautheribes
Design: Jann Choy, Margot Hofmans
Compositing: Max Palmer
Original Music by: Asako Fujimoto
Sound Design: Kosuke
Backend Development: Frederik Brodbeck

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IKEA SPACE10: EVERYDAY EXPERIMENTS

Role:    Creative Lead
Agency:  FIELD.IO
Client:  IKEA SPACE10
Year:    2021

Speculative Design
Augmented Reality
Interactive Spaces

Working with Augmented Reality and Virtual Reality to create emotional connections between us as humans and the Space we live in. An extensive series of visual and technical studies, exploring how we perceive and interact with our spaces and objects, and how we can trust in the products and digital services we let into our homes.

Image 1 Image 4 Producer: Alice Shaughnessy
Creative Director: Mike Hughes
3D Design: Ariel Lu, Julien Bauzin, Nico Le Dren, Thomas O'Reilly
Animation: Adam Priester
Design & Animation: Davide Piscitelli, Rosie Emery
Sound Design: Combustion Studio
Architectural Visualisation: Studio Archetype
Interior Design: Emma Archer
Sound Design: Combustion Studio
Design: Mátyás Czél
Development: Adam Samson
Managing Director: Vera-Maria Glahn
Executive Creative Direction: Marcus Wendt

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IBM: QUANTUM UTILITY PAPER

Role:    Creative Direction
Agency:  FIELD.IO
Client:  IBM QUANTUM
Year:    2023

Scientific Explainer
Visualisation

Explaining Quantum Utility by visualising quantum error mitigation in innovative + emotive ways. Creating images to mark the transition into the era of quantum utility.
In a research collaboration between IBM Quantum and UC Berkeley they present evidence that quantum computers can be useful for real applications.
Redefining how Quantum Computing is perceived.

Image 2 Image 3 Technical Direction: Jonas Otto
Lead Digital Artist: Julien Bauzin
Digital Artist: Nico Le Dren, Margot Hofmans
Producer: Tom Feustel
Original Music: Asako Fujimoto
Graphic Design: Slawek Michalt, Max Palmer

Client Creative Direction: Daniel Soderstedt
Client Design Lead: Michael Kriegshauser
Client Visual Design Lead: Josh Totte
Client Creative Content Producer: Aravind Ragupathi

Image 5 Image 6 Image 8 Image 7 The journal Nature featured the article “Evidence for the use of quantum computing before fault tolerance” on the cover of their June 15, 2023 issue.

IBM: THINK SPACES

Role:    Creative Lead
Agency:  FIELD.IO
Client:  IBM
Year:    2019

Event Branding
Spatial Design
Key Visual

Think is IBM’s flagship conference, inviting businesses and thought leaders to discuss new and emerging technologies which will fuel the world’s next industrial transformation. Seven generative Visual Systems illustrate IBM core themes and services to form the visual identity of the event, and provide a huge range of still and motion output to cater for 30k attendee conference in downtown San Francisco.

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OPPO: LIVING MEMORIES

Role:    Creative Direction
Agency:  FIELD.IO
Client:  OPPO
Year:    2022

Key Visual
Interactive Mobile OS Visual

What if your daily experiences affected how your digital environment looked?
Supernatural objects that capture your memories, experiences and every day paths – showing you the vibrancy of your life while reminding you to pause and reflect.

Junior Visual Artist: Ann Zhang
Digital Artist: Jann Choy, Margot Hofmans
Lead Digital Artist: Julien Bauzin
Producer: Tom Feustel
Head of Production: Alice Shaughnessy, Jamie Raap
Design & Animation: Nico Le Dren, Tom O'Reilly

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NIKE X NFL: UNTOUCHABLE SPEED

Role:    Art Direction
Agency:  FIELD.IO
Client:  NIKE
Year:    2015

Campaign Visuals
Retail
Video

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ADIDAS: RUNNING LAB

Role:    Creative Direction
Agency:  FIELD.IO
Client:  ADIDAS
Year:    2019

Interactive
Generative Visuals

Image 3 Design: Julien Bauzin, Nico Le Dren, Margot Hofmans
Photography: Julien Bauzin, Nico Le Dren, Margot Hofmans
Producer: Stefanie Greimel, Alice Shaughnessy
Technical Director: Claus Helfenschneider
Developer: VanTa
Sound Design: Kling Klang Klong
3D Design: Louise Silfversparre, John Lee Siebert, Anton Bohlin

Client Brand Design: Nick Hussain

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